Would you like to be more innovative in the process of designing new products or concepts for your company? Or is your organization re-inventing itself and could you use a little help with that?
You came to the right people, because we can teach you how to apply an experience perspective to your business challenges!
In this extremely transparent knowledge economy your customers and guests are more and more looking for authenticity, identity, meaning and experiences. How do you add a unique, unforgettable experience to your product or service?
This program offers your company very promising perspectives when you are open to innovation. The current social and technological developments demand a different organizational approach: a logic of openness, interaction and co-creation.
Return on education
Learn how to apply the Imagineering experience model and design your own unique customer experiences;
Learn how to involve target groups in co- creating their own personal experiences;
You will learn how to access organizational core values and use these to create unique and authentic leverage competitively;
You will learn how to apply the experience perspective and create new profitable opportunities at strategic business level;
Real world events
You will learn how to design and state high- touch events that capture what is most important to a company;
You will gain content knowledge of, and practicing with, the Imagineering methodology;
Collective creative processes
The participants create a culture, interaction patterns and language which makes them more effective in future collective creative processes.
- Organizations that are willing to think more innovative in order to design new products or concepts;
- Organizations that are struggling with their purpose of existence. These are often organizations that were a necessity in the past but for whom their core product or service is changing;
- Organizations that know their products are effective but where the ‘experience’ component can be an added value.
10 + 11 july
€ 895,- p.p.
15% discount for NHTV alumni
Interesse? Houd mij op de hoogte van de eerstvolgende datum van dit programma.